At Hibiscus Media, we understand that the Covid-19 pandemic hit businesses hard, and Pacific Watersports was no exception. To survive, the company had to pivot and undergo a complete rebranding. As branding experts, Hibiscus Media was entrusted to create a new brand identity that would be appealing to people in Australia and internationally.

 

Inspiration for the Rebranding

The ocean, water, elements, excitement, fun, and connectivity were the primary sources of inspiration for the rebranding. Since Pacific Watersports specializes in water sports activities, the ocean and water were central to their services. We wanted to create a brand identity that embodied the natural world and the company’s commitment to adventure.

Additionally, the elements were a crucial source of inspiration, and we wanted to convey a sense of excitement, fun, and connectivity to potential customers. Therefore, we needed to create a brand identity that was vibrant, energetic, and appealing.

 

Emulating Global Professional Sports Companies

We also looked to global professional sports companies for inspiration. We studied their branding techniques and realized that these companies have established a strong brand identity and are successful in their respective fields. By emulating them, Pacific Watersports could create a brand that would be recognizable and appealing to a wide audience.

 

The Success of the Rebranding

The rebranding of Pacific Watersports was a massive success. The new brand identity attracted more customers and helped the company stand out in a crowded market. Our rebranding decision paid off, as the new identity captured the excitement of watersports, nature, and adventure.

Pacific Watersports’ new brand identity also perfectly reflected the company’s values and appeal. The company is all about adventure, excitement, and fun, and the new brand identity conveyed this perfectly. Our rebranding decision helped Pacific Watersports to connect with customers and stand out in a crowded market.

 

Brand Identity and Uniformity

To create uniformity and a high profile, we also created a brand style guide. This guide ensured that all marketing materials, including the website, social media, and promotional materials, followed a consistent brand identity. The style guide detailed the brand’s color palette, typography, logos, and other design elements.

Having a brand style guide is crucial for creating uniformity and consistency in all marketing materials. It ensures that customers recognize the brand and can easily connect with it.

 

Conclusion

The rebranding of Pacific Watersports was a success, thanks to Hibiscus Media’s inspiration and branding expertise. By drawing inspiration from the ocean, water, elements, excitement, fun, and connectivity, we were able to create a new brand identity that perfectly reflected Pacific Watersports’ values and appeal.

Emulating global professional sports companies also helped the new brand to be recognizable and appealing to a wide audience. The success of Pacific Watersports’ rebranding highlights the importance of a strong brand identity and the role it plays in attracting customers and standing out in a crowded market.

Having a brand style guide is also essential for creating uniformity and consistency in all marketing materials. It ensures that customers recognize the brand and can easily connect with it. Overall, Hibiscus Media’s rebranding decision was the best decision Pacific Watersports could have made, and it paid off with increased recognition, connectivity, and success.